Why Farmers Should Own Their Data
Farm data has become incredibly valuable. Processors want it for traceability. Banks want it for lending decisions. Retailers want it to tell provenance stories. Technology companies want it to build products.
But who benefits when your data is used?
The Current Model is Broken
Today, farm data flows in one direction: from farmers to everyone else. You fill out the forms, you upload the records, you prove compliance - and others capture that value.
Meanwhile, you're asked to enter the same information into multiple systems, each one owned by a different company with different interests.
A Better Way
At Atamai, we believe in a simple principle: farmers should own their data.
This means:
- You control access - decide who sees what, and revoke access anytime
- You benefit financially - when third parties access your data, you share in the revenue
- You enter data once - one profile that works across all compliance frameworks
We're not just building a compliance tool. We're building infrastructure that puts farmers back in control.
How It Works
Atamai acts as a secure vault for your farm data. You maintain a single, comprehensive farm profile (we call it the 5Ps: Property, Practices, Products, Performance, People).
When a processor, bank, or retailer needs verified farm data, they request access through Atamai. You approve (or deny) each request. If you share data commercially, you receive the access fee.
Your data. Your control. Your value.
Join the Movement
We're building Atamai with early-adopter farmers who share this vision. Join the waitlist to be part of shaping the future of farm data ownership.
- Erik, Founder